Business FAQ
Answers to common questions from buyers, partners and franchise applicants.
What is Truereal?
Truereal is a Korean food & beverage company operating 9 restaurant brands across Korea, the Philippines, Malaysia and Japan, with approximately 100 employees. The group has operated for 17 years with zero store closures. Truereal connects its brands through one operating system across meat distribution, sauce manufacturing, facility cleaning and marketing.
Which restaurant brands does Truereal operate?
Truereal operates Korean BBQ and dining brands including Wolhwa Galbi (marinated pork ribs), Wolhwa Gogi (grilled pork), Wolhwa Sikdang, KODOKODO (casual K-Meal), GOP Gopchang (Korean beef intestine BBQ), Neurujip, Matilda BBQ Chicken, Mullae Yangga and Hangil Yangpyeong Haejangguk (Korean hangover soup).
Does Truereal offer master franchise or partnership opportunities?
Yes. Truereal offers master franchise and partnership opportunities for its restaurant brands, both in Korea and overseas. The group provides supply chain, standardized recipes and operational know-how built over 17 years.
Does Truereal have overseas operations?
Yes. Truereal operates company-owned Wolhwa Galbi stores and a central kitchen in the Philippines (Manila), is expanding into Malaysia (GOP) and Japan (Wolhwa Sikdang, master franchise), and is actively seeking overseas partners.
What makes Truereal different from other Korean restaurant groups?
Truereal runs one operating system. It owns its meat distribution (Wolhwa Meat), sauce manufacturing (Ordinary Sauce), and marketing (Trend Up) as in-house affiliates, controlling quality, cost and hygiene from sourcing to the table.
How can I contact Truereal for a business inquiry?
You can email Truereal directly at main@truereal.kr, or submit an inquiry through the contact page. The team responds to master franchise, distribution and partnership inquiries.